---
title: Media & Entertainment Software Development
description: Engineering and data teams for media and entertainment companies: ad billing systems, data architecture and global standards for quality and security.
---

# Media and entertainment software development

We provide engineering and data teams to media and entertainment companies to build and run the systems behind their digital business — ad billing, data and platforms.

## What media needs from software today

Audiences moved to digital and streaming, and ad spend followed them. For a media or entertainment company, that means much of the business now runs on software: the systems that sell and bill advertising, measure audiences and turn data into decisions.

These are critical, region-wide systems that can't go down or lose data, and they have to keep evolving with new formats and platforms. That's why many companies in the industry pair their in-house teams with external engineers who plug into the way they already work.

- $40B+ a year flows through Latin America's advertising market. (eMarketer — Latin America Ad Spending 2025, https://www.emarketer.com/content/latin-america-ad-spending-2025)
- 66% of the region's ad spend will be digital by 2030. (eMarketer — Latin America Ad Spending Forecast 2026, https://www.emarketer.com/content/latin-america-ad-spending-forecast-2026)
- 3x growth expected for retail media in Latin America from 2024 to 2029, topping $6 billion. (eMarketer — Retail Media Ad Spending in Latin America (2025), https://www.emarketer.com/chart/c/352252/retail-media-ad-spending-latin-america-will-triple-between-2024-2029-reaching-602b-352252)

## How we help media and entertainment companies

- **Ad billing and ad operations**: Systems that bill advertising across digital and streaming business units, with the data integrity a regional operation demands.
- **Data teams**: Senior engineers who connect data sources to business needs, with the tooling and analysis to make better decisions.
- **Teams that plug into yours**: Engineers who work inside your teams, using Scrum or Kanban, and stay with your projects for years.
- **Global standards**: Processes and best practices that meet the quality, security and data integrity standards of global companies.

## What we've built for this industry

- [The Walt Disney Company](https://www.tupaca.com/en/success-stories/disney): Since 2017, a Tupaca team has been building the advertising billing system for The Walt Disney Company's digital and streaming businesses in Latin America.
- [La Nación](https://www.tupaca.com/en/success-stories/la-nacion): We added a senior Python developer to La Nación's data team and built a dashboard that puts the news site's key metrics on the office videowalls in real time.

## Frequently asked questions

**What kind of software do you build for media and entertainment?**
Billing and ad management systems for digital and streaming advertising, data projects and dashboards, and development teams that embed with your in-house teams.

**Can you join our in-house team?**
Yes. It's how we most often work in this industry: professionals who work inside your teams, using Scrum or Kanban, and stay with the projects for years.

**Can you take on a complete project on your own?**
Yes. We can own a specific project end to end: discovery, design, development, testing and go-live, with a dedicated Tupaca team. For example, we built La Nación a custom dashboard that shows its site metrics in real time on the video walls in its offices.

**How do you ensure data integrity?**
We follow processes and best practices that meet the quality, security and data integrity standards of global companies, on regional-scale systems that can't afford to lose a single record.

**Do you have media and entertainment experience?**
Yes. Since 2017, a Tupaca team has been building the advertising billing system for The Walt Disney Company's digital and streaming businesses in Latin America, and we added a senior Python developer to La Nación's data team.

## Testimonials

> I want to share how satisfied we are with Tupaca's services. Choosing Tupaca as our IT services provider has been one of the best decisions we've made. Tupaca helped us scale our development team quickly, bringing in strong talent efficiently, which allowed us to hit every goal we set. Tupaca is more than a vendor — it has become a true strategic partner for our company. We deeply value their commitment and outstanding work.
>
> — José Jones, Sr Manager Software Engineer, The Walt Disney Company

> Tupaca helped us quickly bring in strong talent with exactly the right technical skills at a pivotal moment, while we were building La Nación's data engineering team. From day one they showed a deep understanding of what we needed, which gave our team a solid foundation to succeed.
>
> — Gonzalo Leon, Head of Data Architecture, La Nación

> Working with Tupaca has been a great experience. The team truly understood what we needed and delivered an e-commerce platform that has streamlined our operations and grown our online sales.
>
> — Sebastián Jovanovich, General Manager, Sofitel La Reserva Cardales

contacto@tupaca.com · +54 9 11 6813 6174