---
title: Website Development for Businesses
description: We build custom and WordPress websites and landing pages for companies: fast, built to rank on Google and to turn visits into leads.
---

# Website development

We design and build corporate websites, landing pages and web platforms, custom or on WordPress, so they load fast, get found on Google and turn visits into inquiries.

## What kind of site do you need?

Presenting a company, selling one specific service and revamping a site that already exists are three different jobs.

### Company website

To present the company, its services and its work, so visitors understand what you do in a few seconds.

What's included:
- Design built on your brand identity
- Sections for your services, your work and your team
- A structure built for Google from day one

Timeline: 3 to 6 weeks, depending on scope. An example: [Datahaus](https://www.tupaca.com/en/success-stories/datahaus).

### Landing page that converts

For a campaign, a product or a service: a single page with a single goal, turning a visit into an inquiry.

What's included:
- A form, a quoting tool or WhatsApp contact
- Fast loading on mobile
- Ready for paid campaigns

Timeline: 2 weeks or less; integrations like a quoting tool take longer. An example: [High Electronics](https://www.tupaca.com/en/success-stories/high-electronics).

### Redesign or migration

To renew an existing site without losing what it earned on Google: its content, its URLs and its rankings.

What's included:
- An audit of the current content and URLs
- A redirect from every old URL to its new one
- Indexing checks after launch

Timeline: Depends on the size of the current site.

## What you don't see in a good website

A site can look great and still not show up on Google, load slowly or need a developer to fix a typo. This is what we take care of, even if nobody sees it.

- **A title and description for Google**: Every page gets a title and description written for the search it needs to win, plus structured data so search engines and AI assistants understand what you offer.
- **Old URLs that keep working**: If there was a site before, every old address leads to its new one, so shared links and what you'd earned on Google aren't lost.
- **Inquiries that reach the right place**: Every form lands in the inbox, CRM or WhatsApp of whoever needs to reply, with spam protection built in.
- **Fast loading on mobile**: Lightweight images and lean code: most visits come from a phone, and a slow page loses people before they read a word.

## WordPress or custom?

We work with both. This is how we decide which one to recommend.

| Criteria | WordPress | Custom |
|---|---|---|
| Best when | The team publishes content often and the site has no custom logic | There are integrations, a quoting tool or a very particular experience |
| Who updates it | Your team, from the WordPress dashboard | A technical team: ours or yours |
| Integrations | Through plugins, for the common ones | Whatever it takes: CRM, ERP or in-house APIs |
| Development time | The shortest | A bit longer, depending on the integrations |
| Maintenance | Keeping WordPress and its plugins updated to avoid vulnerabilities | Fewer third-party pieces to update |
| Technology | WordPress | Next.js · React |

## How we build it

1. **Discovery**: We figure out who the site speaks to, what it needs to achieve and, if there's one already, which content and URLs have to be kept.
2. **Design**: We lay out the structure and the design from your brand, and refine them with you before writing any code.
3. **Development**: We build the site, on WordPress or custom, and test it on phones and desktops.
4. **Content**: We load the copy, images and pages, and give each one its own title and description for Google.
5. **Launch**: We publish, switch on the redirects and check that Google indexes the new pages properly.

## Website success stories

- [Datahaus](https://www.tupaca.com/en/success-stories/datahaus): We built Datahaus's online store in under a month and its corporate WordPress site, connected end to end and built for organic search. The store ranks on Google's first page without paid ads — and has already grown revenue by more than 30%.
- [Seguros Listos](https://www.tupaca.com/en/success-stories/seguros-listos): We custom-built Seguros Listos' website around an online quote engine that pulls coverage from multiple insurers through their APIs.
- [Quick Informática](https://www.tupaca.com/en/success-stories/quick-informatica): We worked on Quick Informática's Shopify store, building automated distributor integrations to sell hardware without in-house stock, and developed its WordPress corporate website.
- [High Electronics](https://www.tupaca.com/en/success-stories/high-electronics): We designed and built a corporate landing page and a Shopify store for High Electronics, Dell's direct partner in Argentina. The store went live in under a month.
- [LEATID](https://www.tupaca.com/en/success-stories/leatid): For more than 5 years, we've designed, built and evolved the web platform for LEATID, the Training and Development division of the American Jewish Joint Distribution Committee (JDC) in Latin America, with a dedicated team and ongoing maintenance.
- [Ideograma](https://www.tupaca.com/en/success-stories/ideograma): We designed and built two WordPress websites the client manages on its own: one for Ideograma, a political communication consultancy, and one for its founder, Antoni Gutiérrez-Rubí.

## Frequently asked questions

**Do you build on WordPress or custom?**
Both. WordPress makes sense when the team updates content often and the site has no complex logic. If it needs integrations, a quote tool or a very specific experience, we build it custom, for example with Next.js.

**How long does it take to build a website?**
A landing page can be ready in 2 weeks, or even less. A company website takes 3 to 6 weeks, depending on how many pages and how much content it has. If it adds integrations, like a quoting tool, the timeline is set together with the scope.

**Can we update the site ourselves?**
It depends on how it's built. On WordPress, yes: your team changes copy, images and sections from the dashboard, without touching code. A custom site, like a static Next.js build, is best updated by a technical team, and we can take care of that.

**What happens to the old site's search rankings?**
If you already have a site, we map its URLs and redirect them to the new ones, so you keep what Google already indexed.

**Can you add AI to a website?**
Yes. A site can have an assistant that answers visitors' questions with your company's information, at any hour, and hands off to your team whatever needs a person. We can also set up forms so AI sorts each inquiry and routes it to the right team.

**How much does a website cost?**
It depends on the number of pages, the integrations and whether it's custom or built on WordPress. We quote after a first meeting, with the scope in writing.

## Testimonials

> Working with the Tupaca team on our e-commerce was simple and transparent. What we needed wasn't straightforward — our industry has a lot of moving parts — and they still turned it into something real, high-quality and fully usable. We'll keep relying on them for what comes next: we've found our go-to software partner, no question.
>
> — Martín Binni, Founder, Datahaus

> It's a pleasure to work with Tupaca. We can count on both their people and their professionalism.
>
> — Fabiana Grosman, Director of LEATID, LEATID

> I want to share how satisfied we are with Tupaca's services. Choosing Tupaca as our IT services provider has been one of the best decisions we've made. Tupaca helped us scale our development team quickly, bringing in strong talent efficiently, which allowed us to hit every goal we set. Tupaca is more than a vendor — it has become a true strategic partner for our company. We deeply value their commitment and outstanding work.
>
> — José Jones, Sr Manager Software Engineer, The Walt Disney Company

contacto@tupaca.com · +54 9 11 6813 6174