---
title: Datahaus Case Study: Shopify Store and Website
description: A Shopify store launched in under a month and a WordPress site with server configurators, URL migration and SEO — first-page Google rankings without ads.
---

# Datahaus: Shopify Store and Website

We built Datahaus's online store in under a month and its corporate WordPress site, connected end to end and built for organic search. The store ranks on Google's first page without paid ads — and has already grown revenue by more than 30%.

- **Client**: [Datahaus](https://datahaus.com.ar/)
- **Industries**: [Retail and e-commerce](https://www.tupaca.com/en/industries/retail-ecommerce)
- **Services**: E-commerce, Websites

## Shopify store

- **Timeline**: Mar 2025 – present
- **Team**: A PM, developers and a UI/UX designer
- **Live site**: https://tienda.datahaus.com.ar/
- **Technologies used in this project**: [Shopify](https://www.tupaca.com/en/technologies/shopify)

> The online store has grown Datahaus's revenue by more than 30%

### The challenge

Datahaus needed its online store live in under a month — without compromising its brand identity or checkout security.

### Our solution

We designed and built the store with:

- A clean, intuitive design aligned with the brand
- Cart, checkout, payment gateways, shipping and marketing tools
- An integration with its accounting system
- Technical SEO from launch to build organic rankings

### The result

- Store live in under a month
- First-page Google rankings for many searches through organic SEO — no paid ads
- A store that keeps evolving

### Key figures

- < 1 month — from kickoff to launch
- 30%+ — revenue growth driven by the online store
- 100% — of legacy URLs redirected to keep SEO rankings intact

### The right platform to launch fast

To get to market in under a month, we chose Shopify: a proven, secure foundation for payments that let us focus on what made the store unique, like the brand design and the integration with its accounting system.

## Corporate website

- **Timeline**: Oct 2024 – present
- **Team**: A PM, developers and a UI/UX designer
- **Live site**: https://datahaus.com.ar/
- **Technologies used in this project**: [WordPress](https://www.tupaca.com/en/technologies/wordpress)

> A corporate website built to turn visits into quote requests, without giving up its Google rankings

### The challenge

Datahaus needed a corporate site that nailed its brand, showcased its IT infrastructure offering and turned visits into quote requests — without losing the search rankings it had already earned.

### Our solution

- A WordPress site that follows the brand's colors and identity down to the last detail
- Server and storage configurators where visitors spec their hardware and request a quote over WhatsApp
- A seamless handoff from the website to the online store
- Legacy URLs redirected to the new site and store, preserving SEO equity and rankings
- An information architecture built for organic search

### The result

- A corporate website true to Datahaus's identity
- Servers and storage configured online, arriving as quote requests on WhatsApp
- A direct path from the website to the online store
- A careful migration, with redirects to protect Google rankings

### Key figures

- 17 — servers and storage systems you can configure online
- 2+ years — working with Datahaus on this and other projects
- 4 — server brands with their own configurator: Gigabyte, Dell, Lenovo and HPE

### Nobody buys a server in one click

Every server is built to order, so instead of forcing an online checkout, the configurators take customers into a WhatsApp conversation with their setup already defined. Datahaus's sales team gets concrete requests, ready to quote.

## What Datahaus says

> Working with the Tupaca team on our e-commerce was simple and transparent. What we needed wasn't straightforward — our industry has a lot of moving parts — and they still turned it into something real, high-quality and fully usable. We'll keep relying on them for what comes next: we've found our go-to software partner, no question.
>
> — Martín Binni, Founder, Datahaus

More success stories: https://www.tupaca.com/en/success-stories

contacto@tupaca.com · +54 9 11 6813 6174