--- title: Ideograma Case Study: Two WordPress Websites description: WordPress websites for Ideograma and Antoni Gutiérrez-Rubí: easy for their team to manage, responsive and built for SEO from launch. --- # Ideograma: Two WordPress Websites We designed and built two WordPress websites the client manages on its own: one for Ideograma, a political communication consultancy, and one for its founder, Antoni Gutiérrez-Rubí. - **Client**: [Ideograma](https://www.ideograma.org/) - **Industries**: [Public sector](https://www.tupaca.com/en/industries/public-sector), [Education and nonprofits](https://www.tupaca.com/en/industries/education-nonprofits) - **Services**: Websites ## Antoni Gutiérrez-Rubí's website - **Timeline**: 2021 - **Team**: PM, developers and a UI/UX designer - **Live site**: https://www.gutierrez-rubi.es/ - **Technologies used in this project**: [WordPress](https://www.tupaca.com/en/technologies/wordpress), Google Analytics > A site designed from scratch to communicate, and easy to manage ### The challenge Ideograma needed to revamp Antoni Gutiérrez-Rubí's website with a structure that communicated better and that its team could manage easily. ### Our solution We designed and built the site from scratch on WordPress, with: - An audit of the old site to decide which content to migrate - A new navigation structure, validated with wireframes - A responsive design that works on mobile - Performance, security and SEO plugins, plus Google Analytics setup - A simple, intuitive admin for every section - Training so the team can add and edit content ### The result - A site structured to get the message across - A team that publishes on its own, without outside help - SEO best practices from launch - A smooth experience on any device ### Audit before you design Before defining the new structure, we audited the old site and found content sitting in WordPress that visitors couldn't reach. That meant the call on what to migrate was based on facts, not guesswork. ## Ideograma's new website - **Timeline**: 2024 - **Team**: PM, developers and a UI/UX designer - **Technologies used in this project**: [WordPress](https://www.tupaca.com/en/technologies/wordpress), Figma, Yoast SEO > A new site for Ideograma that its team runs, with every piece of content migrated ### The challenge Ideograma needed a new website to showcase its service lines and its content, one its team could update without technical help. ### Our solution We designed and built the new site on WordPress, with: - A base theme picked from three options, with every section designed in Figma - Pages for its four service lines - Content hubs for publications, articles, news and newsletters - Sections for the team, the academy and the Ideograma-UPF Chair - Caching, security and SEO plugins - Migration of all content and articles from the old site - Training so the team can run the site ### The result - Everything Ideograma offers, organized in one place - All content from the old site migrated, with nothing lost - A team that publishes and updates on its own - A fast, secure site with SEO from launch ### Faster, without cutting corners on design Instead of building every page from scratch, we started from a proven theme and adapted it section by section in Figma. That cut time and cost without giving up a design made for the brand. ## Testimonials > I want to share how satisfied we are with Tupaca's services. Choosing Tupaca as our IT services provider has been one of the best decisions we've made. Tupaca helped us scale our development team quickly, bringing in strong talent efficiently, which allowed us to hit every goal we set. Tupaca is more than a vendor — it has become a true strategic partner for our company. We deeply value their commitment and outstanding work. > > — José Jones, Sr Manager Software Engineer, The Walt Disney Company > Tupaca helped us quickly bring in strong talent with exactly the right technical skills at a pivotal moment, while we were building La Nación's data engineering team. From day one they showed a deep understanding of what we needed, which gave our team a solid foundation to succeed. > > — Gonzalo Leon, Head of Data Architecture, La Nación > Working with Tupaca has been a great experience. The team truly understood what we needed and delivered an e-commerce platform that has streamlined our operations and grown our online sales. > > — Sebastián Jovanovich, General Manager, Sofitel La Reserva Cardales > Tupaca has been our development partner for three years, giving us a great team: senior professionals who are also great people, committed every single day. I'm happy to say we're not two teams — we're one. > > — Claudia Yorio, Regional IT Manager, Essen > Tupaca understood our specific needs from day one and helped us build a team that truly complements our in-house capabilities. More than a service, it's a real partnership. > > — Martín Storch, Regional Manager, Wolox > Tupaca is a strategic partner for maximstore. Their team brings together technical excellence, a real understanding of our business and the initiative to propose and build solutions — that's what makes them an unbeatable partner for building and running our e-commerce. > > — Alejandro Goldin, CEO, maximstore > We were able to focus entirely on our business, because they took care of all our technology needs from day one. We're very happy working side by side with Tupaca every day. > > — Carlos Chimeno, E-Commerce Manager, Grupo Mendizábal > Our experience with Tupaca was excellent. They helped us launch an e-commerce platform tailored to our needs, with a real focus on user experience. > > — Matías Felicitato, Director, Gamer Factory > Working with the Tupaca team on our e-commerce was simple and transparent. What we needed wasn't straightforward — our industry has a lot of moving parts — and they still turned it into something real, high-quality and fully usable. We'll keep relying on them for what comes next: we've found our go-to software partner, no question. > > — Martín Binni, Founder, Datahaus > Thank you for your support. I hope we keep growing together — working with Tupaca is a pleasure. I truly appreciate all the effort and dedication. > > — Cesar Cabrera, Technical Lead, Grupo Palenque > I can't recommend Tupaca enough. I've spent quite a while now building software tailored to my needs with them, and I have nothing but good things to say on every front: capability, transparency, understanding and scope. Everything works well. > > — Dra. Socorro González, Managing Director, Fertygen > Working with Tupaca has been a game-changer. Their team combined expertise, professionalism, and creativity to deliver a product that exceeded our expectations. The process was smooth, with clear communication and regular updates. We're thrilled with the results and consider Tupaca a trusted partner for our future needs. > > — Agu Rodríguez, CEO, Ephere > It's a pleasure to work with Tupaca. We can count on both their people and their professionalism. > > — Fabiana Grosman, Director of LEATID, LEATID > We were very pleased with the consulting engagement. The report was extremely thorough, both technically and in terms of process. The presentation was excellent too: their technical expertise really showed, and their conclusions were spot on and exactly what we expected. We are very satisfied with how this first engagement turned out, and we will certainly bring them back in the future. > > — Ricardo Inagaki, President, Jotafí > The experience was excellent and went beyond what we expected. We organized and professionalized our processes. Today we have a much clearer way of working, aligned with our goals, practical tools that make our day-to-day easier and, most importantly, a team that feels more agile and productive. > > — Nicolás Marquart, CTO & Co-Founder, Growlat More success stories: https://www.tupaca.com/en/success-stories contacto@tupaca.com · +54 9 11 6813 6174