---
title: Punto Clínico Case Study: Healthcare Product Discovery
description: Product discovery to rebuild Punto Clínico's healthcare platform on a modern stack with AI: research, architecture, wireframes and a roadmap.
---

# Punto Clínico: Healthcare Product Discovery

We ran product discovery for Punto Clínico, a practice management platform for specialty clinics in Mexico, to define how to rebuild it on a modern stack with AI.

- **Client**: [Punto Clínico](https://www.puntoclinico.com.mx/)
- **Industries**: [Healthcare](https://www.tupaca.com/en/industries/healthcare)
- **Services**: Consulting

- **Timeline**: 2026
- **Team**: Business analyst, software architect and UI/UX designer

> We defined what to build, and how, before rebuilding Punto Clínico's platform

## The challenge

Punto Clínico was planning to rebuild its platform on a modern stack with AI. Before writing any code, it needed a precise picture of what to build: what to keep from the current version, what to improve and which architecture to use.

## Our solution

Before writing a single line of code, we ran product discovery to define what to build and how:

- A walkthrough of the current platform and its workflows with Punto Clínico's key stakeholders
- Focused sessions on finance, reporting, tooling, telehealth and the user interface
- A technical assessment to choose the right architecture for the new product
- Pain points, improvement opportunities and the strengths worth keeping, all mapped out
- Wireframes for the main screens and flows
- An execution plan with fixed scope, process, timeline and budget

## The result

- A clear picture of the product to build, before investing in development
- A defined architecture to rebuild the platform on a modern stack
- A roadmap with clear scope, timeline and cost
- The information needed to decide how, and with whom, to move forward

## Key figures

- 6 — working sessions with Punto Clínico's team
- 3 — specialists: business analysis, architecture and UI/UX
- 5 — deliverables: requirements, scope, process, wireframes and proposal

## The smallest investment in the project

Rebuilding a platform without a clear diagnosis is the fastest way to repeat its mistakes. Discovery let both sides agree on scope, architecture and cost before development, for a fraction of what the full project costs.

## Testimonials

> I want to share how satisfied we are with Tupaca's services. Choosing Tupaca as our IT services provider has been one of the best decisions we've made. Tupaca helped us scale our development team quickly, bringing in strong talent efficiently, which allowed us to hit every goal we set. Tupaca is more than a vendor — it has become a true strategic partner for our company. We deeply value their commitment and outstanding work.
>
> — José Jones, Sr Manager Software Engineer, The Walt Disney Company

> Tupaca helped us quickly bring in strong talent with exactly the right technical skills at a pivotal moment, while we were building La Nación's data engineering team. From day one they showed a deep understanding of what we needed, which gave our team a solid foundation to succeed.
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> — Gonzalo Leon, Head of Data Architecture, La Nación

> Working with Tupaca has been a great experience. The team truly understood what we needed and delivered an e-commerce platform that has streamlined our operations and grown our online sales.
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> — Sebastián Jovanovich, General Manager, Sofitel La Reserva Cardales

> Tupaca has been our development partner for three years, giving us a great team: senior professionals who are also great people, committed every single day. I'm happy to say we're not two teams — we're one.
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> — Claudia Yorio, Regional IT Manager, Essen

> Tupaca understood our specific needs from day one and helped us build a team that truly complements our in-house capabilities. More than a service, it's a real partnership.
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> — Martín Storch, Regional Manager, Wolox

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> — Alejandro Goldin, CEO, maximstore

> We were able to focus entirely on our business, because they took care of all our technology needs from day one. We're very happy working side by side with Tupaca every day.
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> — Carlos Chimeno, E-Commerce Manager, Grupo Mendizábal

> Our experience with Tupaca was excellent. They helped us launch an e-commerce platform tailored to our needs, with a real focus on user experience.
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> — Matías Felicitato, Director, Gamer Factory

> Working with the Tupaca team on our e-commerce was simple and transparent. What we needed wasn't straightforward — our industry has a lot of moving parts — and they still turned it into something real, high-quality and fully usable. We'll keep relying on them for what comes next: we've found our go-to software partner, no question.
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> — Martín Binni, Founder, Datahaus

> Thank you for your support. I hope we keep growing together — working with Tupaca is a pleasure. I truly appreciate all the effort and dedication.
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> — Cesar Cabrera, Technical Lead, Grupo Palenque

> I can't recommend Tupaca enough. I've spent quite a while now building software tailored to my needs with them, and I have nothing but good things to say on every front: capability, transparency, understanding and scope. Everything works well.
>
> — Dra. Socorro González, Managing Director, Fertygen

> Working with Tupaca has been a game-changer. Their team combined expertise, professionalism, and creativity to deliver a product that exceeded our expectations. The process was smooth, with clear communication and regular updates. We're thrilled with the results and consider Tupaca a trusted partner for our future needs.
>
> — Agu Rodríguez, CEO, Ephere

> It's a pleasure to work with Tupaca. We can count on both their people and their professionalism.
>
> — Fabiana Grosman, Director of LEATID, LEATID

> We were very pleased with the consulting engagement. The report was extremely thorough, both technically and in terms of process. The presentation was excellent too: their technical expertise really showed, and their conclusions were spot on and exactly what we expected. We are very satisfied with how this first engagement turned out, and we will certainly bring them back in the future.
>
> — Ricardo Inagaki, President, Jotafí

> The experience was excellent and went beyond what we expected. We organized and professionalized our processes. Today we have a much clearer way of working, aligned with our goals, practical tools that make our day-to-day easier and, most importantly, a team that feels more agile and productive.
>
> — Nicolás Marquart, CTO & Co-Founder, Growlat

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