---
title: Sofitel Case Study: Hotel Experience E-commerce
description: We built Sofitel La Reserva Cardales' website and cart on WordPress and WooCommerce so the hotel can sell promotional experience packages online.
---

# Sofitel La Reserva Cardales: Hotel Experience E-commerce

We designed and built Sofitel La Reserva Cardales's website and online store on WordPress and WooCommerce, so the hotel can sell promotional packages straight to guests: a fast, intuitive purchase flow on a platform its team runs entirely on its own.

- **Client**: [Sofitel La Reserva Cardales](https://www.sofitellareserva.com/)
- **Industries**: [Travel and hospitality](https://www.tupaca.com/en/industries/travel-hospitality)
- **Services**: E-commerce

- **Timeline**: 2021 – present
- **Team**: PM, UI/UX designer, developers, QA tester and implementation specialist
- **Live site**: https://www.sofitellareserva.com/
- **Technologies used in this project**: [WordPress](https://www.tupaca.com/en/technologies/wordpress), [WooCommerce](https://www.tupaca.com/en/technologies/woocommerce)

> Sofitel needed a platform worthy of its name — so we built it.

## The challenge

Sofitel La Reserva Cardales wanted to sell promotional experience packages online, on a website its own team could fully manage.

## Our solution

We built it on the world's most widely used CMS and gave it the luxury feel a brand like Sofitel calls for:

- Design, build and setup of the site's core structure
- A website built on a base theme
- A shopping cart for promotional experience packages
- Content loaded for every section of the site

## The result

- A more intuitive way to buy experience packages
- A platform that lives up to the Sofitel name
- An immediate lift in digital sales
- Content the Sofitel team manages on its own — adding packages and promotions and updating copy as seasons and offers change

## Key figures

- 5+ years — working together on this and other projects
- 8 — room types, each with its own page and a direct path to booking
- 100% — of the content managed in-house by the Sofitel team: packages, promotions and copy

## Luxury on a standard stack

WordPress and WooCommerce are the industry standard. The challenge was making the site feel worthy of Sofitel — while keeping it simple enough for the hotel team to run on its own.

## What Sofitel La Reserva Cardales says

> Working with Tupaca has been a great experience. The team truly understood what we needed and delivered an e-commerce platform that has streamlined our operations and grown our online sales.
>
> — Sebastián Jovanovich, General Manager, Sofitel La Reserva Cardales

More success stories: https://www.tupaca.com/en/success-stories

contacto@tupaca.com · +54 9 11 6813 6174