Haciendo Punta Rentals and AI Opportunity Map

AI Opportunity Map

The challenge

Haciendo Punta wanted to pick up its sales pace and find where it was leaking operating and commercial margin — making those calls based on its own data.

An AI plan whose first step is projected to return more than 10x its cost

USD 73K+

in estimated additional annual revenue

USD 6,500

upfront investment

AI opportunities, ranked

139,000+

historical records from 15 years of operations

Our solution

We ran our AI Opportunity Map: an analysis of the business that shows where AI makes sense, the impact it could drive and where to start:

A business assessment and a deep dive into historical data to pinpoint operating and commercial margin leaks
AI opportunities ranked on an impact vs. effort matrix, starting with quick wins that speed up sales
Estimated upside and investment for every proposal, with the assumptions out in the open
Ideas ruled out, with the reasons why — knowing where AI won't help is part of the Map too
A roadmap to roll out strategic and automation projects in phases

The result

A concrete action plan, with the first initiatives ready to build
Quick wins that are projected to pay for themselves many times over
About USD 80 a month to keep all eight proposals running

AI isn't always the answer: The Map also says no: we separate real opportunities from the ones that just sound good, so no budget goes into what won't move the needle.
Timeline: Aug 2026 – Sep 2026
Team: Two AI engineers

Technologies used in this project:

Claude

Short-term rental management platform

The challenge

Haciendo Punta needed to streamline its short-term rental operation at Green Park in Punta del Este — from the first booking to the upkeep of every unit.

An operation once run from a paper notebook now runs entirely on custom software designed by Tupaca

Our solution

We built a platform around how they operate, to manage the vacation rentals they offer in Punta del Este

A web platform built from scratch to manage short-term rentals
Bookings, printable vouchers and contracts, plus confirmations and alerts by email and WhatsApp
Tracking of payments for each stay, owner payouts and maintenance costs per unit
Management of the staff who prep and maintain each unit
Management of addresses, buildings, floors and available units
Supply tracking across the complex

The result

A custom platform that kept pace as their operation grew more complex
Spreadsheets and paper notebooks replaced by a robust, scalable system multiple users can access online
Operational pain points solved in an organized, systematic and scalable way
1,000+ rentals managed through the platform

Every account in one place: As the middleman between guests and owners, Haciendo Punta had to track every movement: what it charged for each stay, what each owner was owed and the upkeep costs of every apartment. The platform brought it all into one system and streamlined an operation that used to run on notebooks and spreadsheets.
Timeline: 2019 – 2020
Team: Two developers, a QA tester and an implementation specialist

Technologies used in this project:

PHP

Testimonials

José Jones

Sr Manager Software Engineer

The Walt Disney Company

I want to share how satisfied we are with Tupaca's services. Choosing Tupaca as our IT services provider has been one of the best decisions we've made. Tupaca helped us scale our development team quickly, bringing in strong talent efficiently, which allowed us to hit every goal we set. Tupaca is more than a vendor — it has become a true strategic partner for our company. We deeply value their commitment and outstanding work.

Gonzalo Leon

Head of Data Architecture

La Nación

Tupaca helped us quickly bring in strong talent with exactly the right technical skills at a pivotal moment, while we were building La Nación's data engineering team. From day one they showed a deep understanding of what we needed, which gave our team a solid foundation to succeed.

Sebastián Jovanovich

General Manager

Sofitel La Reserva Cardales

Working with Tupaca has been a great experience. The team truly understood what we needed and delivered an e-commerce platform that has streamlined our operations and grown our online sales.

Claudia Yorio

Regional IT Manager

Essen

Tupaca has been our development partner for three years, giving us a great team: senior professionals who are also great people, committed every single day. I'm happy to say we're not two teams — we're one.

Martín Storch

Regional Manager

Wolox

Tupaca understood our specific needs from day one and helped us build a team that truly complements our in-house capabilities. More than a service, it's a real partnership.

Alejandro Goldin

CEO

maximstore

Tupaca is a strategic partner for maximstore. Their team brings together technical excellence, a real understanding of our business and the initiative to propose and build solutions — that's what makes them an unbeatable partner for building and running our e-commerce.

Carlos Chimeno

E-Commerce Manager

Grupo Mendizábal

We were able to focus entirely on our business, because they took care of all our technology needs from day one. We're very happy working side by side with Tupaca every day.

Matías Felicitato

Director

Gamer Factory

Our experience with Tupaca was excellent. They helped us launch an e-commerce platform tailored to our needs, with a real focus on user experience.

Martín Binni

Founder

Datahaus

Working with the Tupaca team on our e-commerce was simple and transparent. What we needed wasn't straightforward — our industry has a lot of moving parts — and they still turned it into something real, high-quality and fully usable. We'll keep relying on them for what comes next: we've found our go-to software partner, no question.

Cesar Cabrera

Technical Lead

Grupo Palenque

Thank you for your support. I hope we keep growing together — working with Tupaca is a pleasure. I truly appreciate all the effort and dedication.

Dra. Socorro González

Managing Director

Fertygen

I can't recommend Tupaca enough. I've spent quite a while now building software tailored to my needs with them, and I have nothing but good things to say on every front: capability, transparency, understanding and scope. Everything works well.

Agu Rodríguez

CEO

Ephere

Working with Tupaca has been a game-changer. Their team combined expertise, professionalism, and creativity to deliver a product that exceeded our expectations. The process was smooth, with clear communication and regular updates. We're thrilled with the results and consider Tupaca a trusted partner for our future needs.

Fabiana Grosman

Director of LEATID

LEATID

It's a pleasure to work with Tupaca. We can count on both their people and their professionalism.

Ricardo Inagaki

President

Jotafí

We were very pleased with the consulting engagement. The report was extremely thorough, both technically and in terms of process. The presentation was excellent too: their technical expertise really showed, and their conclusions were spot on and exactly what we expected. We are very satisfied with how this first engagement turned out, and we will certainly bring them back in the future.

Nicolás Marquart

CTO & Co-Founder

Growlat

The experience was excellent and went beyond what we expected. We organized and professionalized our processes. Today we have a much clearer way of working, aligned with our goals, practical tools that make our day-to-day easier and, most importantly, a team that feels more agile and productive.

We power your business with AI solutions

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Shorter development cycles

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Lower operating costs

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