Why Tupaca?
No hidden costs
We select the option that best fits your needs and budget, so every cost is clear from the beginning.
Flexible and scalable
Start with the essentials and scale in stages as your business grows, regardless of the platform you choose.
Performance optimization
We use the integrations and configurations your store actually needs, without overloading it or slowing it down.
Proven experience
More than 9 years building digital solutions give our team the experience to make sound product and technology decisions.
Ready in under a month
Depending on your needs, we can have your e-commerce operation ready to launch in less than one month.
Transparent ROI
Choose a platform with a cost structure that makes sense for your business today and over the long term.
Built around your business
We configure or develop the platform around your real workflows, commercial goals, and customer experience.
SEO optimization
We apply each platform's technical best practices to improve discoverability and maximize your search visibility.
No hidden costs
We select the option that best fits your needs and budget, so every cost is clear from the beginning.
Flexible and scalable
Start with the essentials and scale in stages as your business grows, regardless of the platform you choose.
Transparent ROI
Choose a platform with a cost structure that makes sense for your business today and over the long term.
Built around your business
We configure or develop the platform around your real workflows, commercial goals, and customer experience.
SEO optimization
We apply each platform's technical best practices to improve discoverability and maximize your search visibility.
Ready in under a month
Depending on your needs, we can have your e-commerce operation ready to launch in less than one month.
Proven experience
More than 9 years building digital solutions give our team the experience to make sound product and technology decisions.
Performance optimization
We use the integrations and configurations your store actually needs, without overloading it or slowing it down.
Our process
Product Discovery
Product Discovery
We work with our clients from day one to understand the need, design the digital product that can solve it, and build a practical plan for development and implementation. Our discovery framework is organized around four essential areas:
1. Understanding
We explore pain points in depth and identify the opportunities, constraints, and challenges the product must address.
2. Definition
Together with the client, we shape the platform and prioritize the solution that best responds to the business need.
3. Design
Our UI and UX specialists turn the product concept into a clear design focused on a high-quality user experience.
4. Technology
Our engineers define the solution's core architecture and select the technologies that are the best fit for the product.
Development
Development
We choose the framework that best fits each project so the team can move quickly without compromising quality. For custom platforms, we use Scrum and deliver working increments in two-week sprints. We follow sound engineering practices, share progress in test environments, and use client feedback to improve every iteration. For Shopify and WooCommerce projects, we build on a proven platform and streamline our process to deliver an effective solution faster.
Technologies
End-to-end testing
End-to-end testing
Throughout every iteration, we test new features both independently and together with the rest of the platform. Clients have access to a test environment where they can validate progress, try the product, comment on the experience, and suggest improvements. Before launch, we perform an end-to-end review of the complete system and work closely with the client to find any gap between what was expected and what was built. Software can always reveal issues after release, so our goal is to catch and resolve as many as possible beforehand.
Implementation
Implementation
Our team handles the complete implementation process. Whether the solution runs on premises or in the cloud, and whether the client already has infrastructure or needs guidance choosing it, Tupaca's specialists evaluate the options and configure everything required for an orderly, secure, and reliable production launch.
Maintenance
Maintenance
After launch, we offer preventive, corrective, and evolutionary maintenance through a monthly package of Tupaca team hours. Whether the priority is to fix issues, refine existing sections, improve performance, or develop new modules, this agile model supports continuous improvement without restarting a commercial or administrative process for every change.
Success stories
We designed and developed a custom e-commerce platform for one of the region's leading Apple product resellers. The solution launched first in Argentina and Uruguay and was designed to support expansion across Latin America. Managing complex, multi-variant products while keeping the buying experience clear was one of the platform's central challenges.
Technologies we used
“Tupaca es un socio estratégico para maximstore. Su equipo posee una combinación de excelencia técnica, capacidad para entender nuestro negocio y proactividad para sugerir y desarrollar soluciones que lo convierten en un partner insuperable para el desarrollo y mantenimiento de nuestro E-Commerce.”Alejandro Goldin
We designed and developed a custom e-commerce platform for one of the region's leading Apple product resellers. The solution launched first in Argentina and Uruguay and was designed to support expansion across Latin America. Managing complex, multi-variant products while keeping the buying experience clear was one of the platform's central challenges.
Technologies we used
“Tupaca es un socio estratégico para maximstore. Su equipo posee una combinación de excelencia técnica, capacidad para entender nuestro negocio y proactividad para sugerir y desarrollar soluciones que lo convierten en un partner insuperable para el desarrollo y mantenimiento de nuestro E-Commerce.”Alejandro Goldin
We built a custom platform for a gaming hardware retailer. One of the most demanding parts of the product was allowing shoppers to configure a gaming PC component by component while checking compatibility across every choice. The resulting experience makes a technically complex purchase understandable and manageable.
Technologies we used
“Nuestra experiencia con Tupaca fue excelente. Nos ayudaron a lanzar una plataforma E-Commerce optimizada para nuestras necesidades y con un gran enfoque en la experiencia del usuario.”Matías Felicitato
We designed and developed a custom e-commerce experience for Sofitel La Reserva Cardales so the hotel could offer promotional packages directly to potential guests. The main challenge was combining a quick, intuitive customer journey with a platform the Sofitel team could manage completely on its own.
Technologies we used
“Trabajar con Tupaca ha sido una excelente experiencia. El equipo entendió perfectamente nuestras necesidades y desarrolló una plataforma E-Commerce que ha mejorado nuestra operación y aumentado nuestras ventas online.”Sebastián Jovanovich
We designed and launched an online store in less than one month, prioritizing speed to market without losing the brand's identity. The platform offers a simple, secure buying experience and achieved visibility in Google search through our technical SEO work.
Technologies we used
“Trabajamos con el equipo de Tupaca en el desarrollo de nuestro E-Commerce de manera simple y transparente. Nuestro requerimiento no era algo casual, ya que es un rubro con muchas variables, aun así lograron plasmarlo en algo real, de calidad y 100% usable. Vamos a seguir apoyándonos en ellos para nuestros próximos desarrollos, sin lugar a dudas encontramos al proveedor de software predilecto para la empresa.”Martín BinniWhich e-commerce platform is right for your business?
Download our free guide to compare Shopify, WooCommerce, and a fully custom e-commerce solution. It explains the strengths and tradeoffs of each option so you can understand which approach best fits your business, budget, growth plans, and commercial goals. The guide is currently available in Spanish.