Tupaca

Hudson Kitchenware AI Agent for E-commerce

The challenge

Hudson Kitchenware, a kitchenware brand, was getting WhatsApp inquiries through its online stores in Mexico and Uruguay, and its team followed up on each one by hand. It needed an AI agent to handle that first response.

An AI agent answering Hudson Kitchenware's customers on WhatsApp in Mexico and Uruguay

2 stores

on Shopify, in Mexico and Uruguay

72 h

from our first conversation to live in both stores

2 people

on an agile team: a PM and a developer

Hudson Kitchenware 1
Hudson Kitchenware 2
Hudson Kitchenware 3
Hudson Kitchenware 1
Hudson Kitchenware 2
Hudson Kitchenware 3
Hudson Kitchenware 1
Hudson Kitchenware 2
Hudson Kitchenware 3

Our solution

We integrated an AI customer service agent into both Shopify stores:

  • Chatty's AI agent integrated into the Mexico and Uruguay stores
  • A floating WhatsApp button on the Uruguay store, which didn't have one
  • Customer service set up per country, each with its own number
  • A guide so the Hudson Kitchenware team can manage the agent's messages from the Chatty dashboard

The result

  • WhatsApp inquiries answered first by an AI agent, with no manual follow-up
  • Automated customer service in two countries, managed from one platform
  • A team that can adjust the agent's messages on its own
  • The integration live in one day, once we had access
One number per country
Each country needed its own WhatsApp number, so we set up customer service for Mexico and Uruguay separately. When Uruguay later added a new number, the change went through without touching the Mexico store.
Timeline
Feb 2026
Team
A PM and a developer

Technologies used in this project:

ShopifyChattyWhatsApp

Testimonials

José Jones

José Jones

Sr Manager Software Engineer

The Walt Disney Company

I want to share how satisfied we are with Tupaca's services. Choosing Tupaca as our IT services provider has been one of the best decisions we've made. Tupaca helped us scale our development team quickly, bringing in strong talent efficiently, which allowed us to hit every goal we set. Tupaca is more than a vendor — it has become a true strategic partner for our company. We deeply value their commitment and outstanding work.

Gonzalo Leon

Gonzalo Leon

Head of Data Architecture

La Nación

Tupaca helped us quickly bring in strong talent with exactly the right technical skills at a pivotal moment, while we were building La Nación's data engineering team. From day one they showed a deep understanding of what we needed, which gave our team a solid foundation to succeed.

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Sebastián Jovanovich

General Manager

Sofitel La Reserva Cardales

Working with Tupaca has been a great experience. The team truly understood what we needed and delivered an e-commerce platform that has streamlined our operations and grown our online sales.

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Claudia Yorio

Regional IT Manager

Essen

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Wolox

Tupaca understood our specific needs from day one and helped us build a team that truly complements our in-house capabilities. More than a service, it's a real partnership.

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maximstore

Tupaca is a strategic partner for maximstore. Their team brings together technical excellence, a real understanding of our business and the initiative to propose and build solutions — that's what makes them an unbeatable partner for building and running our e-commerce.

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E-Commerce Manager

Grupo Mendizábal

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Director

Gamer Factory

Our experience with Tupaca was excellent. They helped us launch an e-commerce platform tailored to our needs, with a real focus on user experience.

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Martín Binni

Founder

Datahaus

Working with the Tupaca team on our e-commerce was simple and transparent. What we needed wasn't straightforward — our industry has a lot of moving parts — and they still turned it into something real, high-quality and fully usable. We'll keep relying on them for what comes next: we've found our go-to software partner, no question.

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Ephere

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LEATID

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President

Jotafí

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Nicolás Marquart

Nicolás Marquart

CTO & Co-Founder

Growlat

The experience was excellent and went beyond what we expected. We organized and professionalized our processes. Today we have a much clearer way of working, aligned with our goals, practical tools that make our day-to-day easier and, most importantly, a team that feels more agile and productive.

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