Antoni Gutiérrez-Rubí's website
The challenge
Ideograma needed to revamp Antoni Gutiérrez-Rubí's website with a structure that communicated better and that its team could manage easily.
A site designed from scratch to communicate, and easy to manage
Our solution
We designed and built the site from scratch on WordPress, with:
- An audit of the old site to decide which content to migrate
- A new navigation structure, validated with wireframes
- A responsive design that works on mobile
- Performance, security and SEO plugins, plus Google Analytics setup
- A simple, intuitive admin for every section
- Training so the team can add and edit content
The result
- A site structured to get the message across
- A team that publishes on its own, without outside help
- SEO best practices from launch
- A smooth experience on any device
- Audit before you design
- Before defining the new structure, we audited the old site and found content sitting in WordPress that visitors couldn't reach. That meant the call on what to migrate was based on facts, not guesswork.
- Timeline
- 2021
- Team
- PM, developers and a UI/UX designer
- Live site
- gutierrez-rubi.es
Technologies used in this project:















