The challenge
Superdry Argentina needed its own online store: true to the brand's global identity and connected to the systems it already used for products, orders, payments and shipping.
Superdry Argentina's online store, wired into its operation end to end
1.5 months
of design and development
6
integrated tools: payments, shipping, back office and analytics
100%
managed in-house by their team









Our solution
We designed and built the store on Shopify, with:
- A theme tailored to Superdry's logo, brand guidelines and color palette, true to its global identity
- Search, category pages, product pages and size charts
- Mercado Pago checkout, customer accounts and order tracking
- A Becosoft integration to manage products and orders
- Shipping handled through Zipnova
- A map of the brand's stores
- Analytics with Google Analytics, Tag Manager and Microsoft Clarity
- Training so the team can run the store on its own
The result
- An online store that stays true to the global brand, built for the Argentine market
- Products and orders synced with the back-office system, with no double entry
- Payments and shipping handled by local providers
- A team that runs the store day to day on its own
- A connected store, not an island
- A store that doesn't talk to the back office means entering everything twice. So we connected Shopify to Becosoft: products and orders stay in sync, and the team works from a single source of truth.
- Timeline
- 2026
- Team
- PM, developers and a UI/UX designer
Technologies used in this project:














