Testorelli Rolex Retailer E-commerce

The challenge

Testorelli is an Argentine jeweler founded in 1887 and an official retailer for Rolex, Cartier, Omega and other leading brands. Its e-commerce site took about 20 seconds to load and sometimes didn't work at all: the platform was outdated, exposed to attacks from malicious users, and struggled to meet the digital standards of Rolex, one of its most important brands.

From 20-second load times to one second — and 100% on Rolex's digital standards

≤1 s

load time, down from ~20 s

100%

compliance on tracking, cookies, SEO and design, per Rolex

Rolex digital audits a year

<1 day

business-day response time

Our solution

We took over the existing platform, stabilized it and keep evolving it:

Performance and load-time optimization, starting from around 20 seconds
WordPress, WooCommerce and plugin updates, plus hardened security against attacks
Managing requests from Rolex, Cartier, Omega and other brands, which audit the site every month
A user experience tailored to the brand and the houses it officially represents
Multi-currency pricing, with a cart built to handle it
Ongoing maintenance (bug fixes, improvements and new features), plus full site management

The result

A store that loads in a second or less, down from 20 seconds
A stable, up-to-date platform, protected against attacks
100% compliance with the digital standards Rolex requires from its official retailers
A shopping experience worthy of the luxury brands it represents
Ongoing maintenance and evolution, at the pace of the business and its brands

Speed comes first: The first step was to stabilize the site and cut load times: in a luxury catalog full of high-quality images, every second counts. With a fast, up-to-date and secure foundation, the work became about evolution, at the pace of Testorelli and the brands it represents, which audit the site every month.
Timeline: Dec 2024 – present
Team: A PM, a developer, a UI/UX designer and an implementation specialist
Live site: testorelli.com

Technologies used in this project:

WordPress WooCommerceElementor

Testimonials

José Jones

Sr Manager Software Engineer

The Walt Disney Company

I want to share how satisfied we are with Tupaca's services. Choosing Tupaca as our IT services provider has been one of the best decisions we've made. Tupaca helped us scale our development team quickly, bringing in strong talent efficiently, which allowed us to hit every goal we set. Tupaca is more than a vendor — it has become a true strategic partner for our company. We deeply value their commitment and outstanding work.

Gonzalo Leon

Head of Data Architecture

La Nación

Tupaca helped us quickly bring in strong talent with exactly the right technical skills at a pivotal moment, while we were building La Nación's data engineering team. From day one they showed a deep understanding of what we needed, which gave our team a solid foundation to succeed.

Sebastián Jovanovich

General Manager

Sofitel La Reserva Cardales

Working with Tupaca has been a great experience. The team truly understood what we needed and delivered an e-commerce platform that has streamlined our operations and grown our online sales.

Claudia Yorio

Regional IT Manager

Essen

Tupaca has been our development partner for three years, giving us a great team: senior professionals who are also great people, committed every single day. I'm happy to say we're not two teams — we're one.

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Tupaca understood our specific needs from day one and helped us build a team that truly complements our in-house capabilities. More than a service, it's a real partnership.

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CEO

maximstore

Tupaca is a strategic partner for maximstore. Their team brings together technical excellence, a real understanding of our business and the initiative to propose and build solutions — that's what makes them an unbeatable partner for building and running our e-commerce.

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E-Commerce Manager

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We were able to focus entirely on our business, because they took care of all our technology needs from day one. We're very happy working side by side with Tupaca every day.

Matías Felicitato

Director

Gamer Factory

Our experience with Tupaca was excellent. They helped us launch an e-commerce platform tailored to our needs, with a real focus on user experience.

Martín Binni

Founder

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Working with the Tupaca team on our e-commerce was simple and transparent. What we needed wasn't straightforward — our industry has a lot of moving parts — and they still turned it into something real, high-quality and fully usable. We'll keep relying on them for what comes next: we've found our go-to software partner, no question.

Cesar Cabrera

Technical Lead

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Thank you for your support. I hope we keep growing together — working with Tupaca is a pleasure. I truly appreciate all the effort and dedication.

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Managing Director

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Working with Tupaca has been a game-changer. Their team combined expertise, professionalism, and creativity to deliver a product that exceeded our expectations. The process was smooth, with clear communication and regular updates. We're thrilled with the results and consider Tupaca a trusted partner for our future needs.

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Director of LEATID

LEATID

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Ricardo Inagaki

President

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The experience was excellent and went beyond what we expected. We organized and professionalized our processes. Today we have a much clearer way of working, aligned with our goals, practical tools that make our day-to-day easier and, most importantly, a team that feels more agile and productive.

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