Media and entertainment software development
We provide engineering and data teams to media and entertainment companies to build and run the systems behind their digital business — ad billing, data and platforms.
What media needs from software today
Audiences moved to digital and streaming, and ad spend followed them. For a media or entertainment company, that means much of the business now runs on software: the systems that sell and bill advertising, measure audiences and turn data into decisions.
These are critical, region-wide systems that can't go down or lose data, and they have to keep evolving with new formats and platforms. That's why many companies in the industry pair their in-house teams with external engineers who plug into the way they already work.
$40B+
a year flows through Latin America's advertising market.
66%
of the region's ad spend will be digital by 2030.
3x
growth expected for retail media in Latin America from 2024 to 2029, topping $6 billion.
Source: eMarketer — Retail Media Ad Spending in Latin America (2025)
How we help media and entertainment companies
Ad billing and ad operations
Systems that bill advertising across digital and streaming business units, with the data integrity a regional operation demands.
Data teams
Senior engineers who connect data sources to business needs, with the tooling and analysis to make better decisions.
Teams that plug into yours
Engineers who work inside your teams, using Scrum or Kanban, and stay with your projects for years.
Global standards
Processes and best practices that meet the quality, security and data integrity standards of global companies.
What we've built for this industry
Some of our clients in this industry: The Walt Disney Company and La Nación.
Frequently asked questions
We power your business with AI solutions
AI isn’t a trend. With the right solutions, it gives your business a real edge.
AI for Media and entertainment
Less traffic, the same team and twice as many formats.
Shorter development cycles
We automate repetitive tasks so your product reaches the market sooner.
Lower operating costs
Less rework and more efficient processes across the whole cycle.
Better decisions, backed by data
Models that predict, classify, and prioritize on your behalf.
A product with a competitive edge
AI built where the customer notices it: recommendations, search, workflow automation.
Testimonials
José Jones
Sr Manager Software Engineer
The Walt Disney Company
I want to share how satisfied we are with Tupaca's services. Choosing Tupaca as our IT services provider has been one of the best decisions we've made. Tupaca helped us scale our development team quickly, bringing in strong talent efficiently, which allowed us to hit every goal we set. Tupaca is more than a vendor — it has become a true strategic partner for our company. We deeply value their commitment and outstanding work.
Gonzalo Leon
Head of Data Architecture
La Nación
Tupaca helped us quickly bring in strong talent with exactly the right technical skills at a pivotal moment, while we were building La Nación's data engineering team. From day one they showed a deep understanding of what we needed, which gave our team a solid foundation to succeed.
Sebastián Jovanovich
General Manager
Sofitel La Reserva Cardales
Working with Tupaca has been a great experience. The team truly understood what we needed and delivered an e-commerce platform that has streamlined our operations and grown our online sales.
Let's talk
Send us your project details and someone from our team will get in touch to talk about how we can help.
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