Tupaca

Retail software development

We build software for brands, retailers and distributors across Argentina and Latin America: online stores, B2B portals and integrations that tie every sale to the business's inventory, payments and systems.

What retail needs from software today

E-commerce is no longer a side channel — it's a core part of how people shop, in a Latin American market that's growing faster than the global average. To compete with the big marketplaces, a brand needs a store of its own that's fast and built to convert.

In practice, though, the storefront is rarely the hard part. The real work is everything around it: each country's payment methods and installment plans, inventory that lives in another system, shipping, invoicing and the sales team. A store that doesn't talk to the rest of the business turns every sale into manual work.

$54B

in new e-commerce sales coming to Latin America over the next two years, the fastest growth of any region in the world.

Source: eMarketer — Latin America E-commerce Market Shares 2026

$19B

of that growth is up for grabs for mid-sized brands and retailers, beyond Mercado Libre and Amazon.

Source: eMarketer — Latin America E-commerce Market Shares 2026

+35%

higher conversion a large e-commerce site can unlock just by fixing its checkout.

Source: Baymard Institute — Cart Abandonment Rate

How we help brands and retailers

Custom, Shopify and WooCommerce stores

From stores that launch in weeks to fully custom platforms with complex product configurators, with technical SEO built in from launch.

E-commerce development

Local checkout, payments and shipping

Each country's payment gateways, installments and regional payment methods, fraud prevention and an optimized checkout so carts don't get abandoned halfway.

Integrations with your business

Connections to your CRM, inventory, accounting and distributors, so no sale depends on manual data entry — and you can even sell without holding stock.

B2B and reseller channels

Corporate purchasing portals and ordering systems for reseller networks, with their own catalogs, pricing and workflows.

What we've built for this industry

Some of our clients in this industry: Essen, Superdry Argentina, Wolox, maximstore, Hudson Kitchenware, Grupo Mendizábal, Gamer Factory, Datahaus, Testorelli, Mosso, Quick Informática, and High Electronics.

See success stories
Essen
Staff Augmentation

Essen

.NET

Since 2021, we've helped Essen build its technology team from the ground up — a team that, among other things, develops and maintains the web platform its resellers across Latin America use to place and manage orders.

Superdry Argentina
E-commerce

Superdry Argentina

Shopify

We built Superdry Argentina's Shopify store, connected to its back-office system, Mercado Pago payments and Zipnova shipping, for Anteojos Negros, the company that runs the brand locally.

Wolox
Staff Augmentation

Wolox

PHP

We joined Wolox's team to speed up PHP development on the loyalty app for Natura's resellers, working alongside its mobile, backend and design teams.

maximstore
E-commerce

maximstore

Node.jsNext.js

We built the custom e-commerce platform for maximstore, one of the region's leading Apple resellers, serving Argentina and Uruguay — and a PunchOut-enabled B2B portal that lets Techint's team buy through its own procurement system.

Hudson Kitchenware
E-commerce
AI

Hudson Kitchenware

Shopify

We integrated an AI customer service agent into Hudson Kitchenware's Shopify stores in Mexico and Uruguay, so WhatsApp inquiries no longer depend on manual follow-up.

Grupo Mendizábal
Staff Augmentation

Grupo Mendizábal

Project Manager

We added a project manager to the technology team at Parallel, a Grupo Mendizábal company, to coordinate its projects with Tupaca's technical and management team behind them.

Gamer Factory
E-commerce

Gamer Factory

Node.jsMongoDBReact

We built a custom e-commerce platform for a gaming hardware retailer. The toughest piece: a PC builder that lets shoppers spec a rig part by part while checking compatibility at every step.

Datahaus
E-commerce
Websites

Datahaus

ShopifyWordPress

We built Datahaus's online store in under a month and its corporate WordPress site, connected end to end and built for organic search. The store ranks on Google's first page without paid ads — and has already grown revenue by more than 30%.

Testorelli
E-commerce

Testorelli

WordPressWooCommerce

We took over the e-commerce site of Testorelli, an Argentine jeweler since 1887 and Official Rolex Retailer, when it took 20 seconds to load. Today it loads in about a second and meets 100% of Rolex's digital standards.

Mosso
E-commerce

Mosso

WordPressWooCommerce

We joined the team behind the e-commerce site of Mosso, an Official Rolex Retailer in Chile, to improve it, add new features and manage requests from the luxury brands it represents.

Quick Informática
E-commerce
Websites

Quick Informática

ShopifyWordPress

We worked on Quick Informática's Shopify store, building automated distributor integrations to sell hardware without in-house stock, and developed its WordPress corporate website.

High Electronics
E-commerce
Websites

High Electronics

ShopifyWordPress

We designed and built a corporate landing page and a Shopify store for High Electronics, Dell's direct partner in Argentina. The store went live in under a month.

Frequently asked questions

We power your business with AI solutions

AI isn’t a trend. With the right solutions, it gives your business a real edge.

AI for Retail and e-commerce

Every abandoned cart is a sale that was already yours.

See AI opportunities

Shorter development cycles

We automate repetitive tasks so your product reaches the market sooner.

Lower operating costs

Less rework and more efficient processes across the whole cycle.

Better decisions, backed by data

Models that predict, classify, and prioritize on your behalf.

A product with a competitive edge

AI built where the customer notices it: recommendations, search, workflow automation.

Testimonials

Claudia Yorio

Claudia Yorio

Regional IT Manager

Essen

Tupaca has been our development partner for three years, giving us a great team: senior professionals who are also great people, committed every single day. I'm happy to say we're not two teams — we're one.

LinkedIn
Martín Storch

Martín Storch

Regional Manager

Wolox

Tupaca understood our specific needs from day one and helped us build a team that truly complements our in-house capabilities. More than a service, it's a real partnership.

LinkedIn
Alejandro Goldin

Alejandro Goldin

CEO

maximstore

Tupaca is a strategic partner for maximstore. Their team brings together technical excellence, a real understanding of our business and the initiative to propose and build solutions — that's what makes them an unbeatable partner for building and running our e-commerce.

LinkedIn
Carlos Chimeno

Carlos Chimeno

E-Commerce Manager

Grupo Mendizábal

We were able to focus entirely on our business, because they took care of all our technology needs from day one. We're very happy working side by side with Tupaca every day.

LinkedIn
Matías Felicitato

Matías Felicitato

Director

Gamer Factory

Our experience with Tupaca was excellent. They helped us launch an e-commerce platform tailored to our needs, with a real focus on user experience.

LinkedIn
Martín Binni

Martín Binni

Founder

Datahaus

Working with the Tupaca team on our e-commerce was simple and transparent. What we needed wasn't straightforward — our industry has a lot of moving parts — and they still turned it into something real, high-quality and fully usable. We'll keep relying on them for what comes next: we've found our go-to software partner, no question.

LinkedIn

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